Leaving a promising job with a solid career path and moving into another country is not an easy decision to make. But some people are born with a sense of exploration and adventure – I happen to be one of those.

Birth of Shalifex
2020

What motivated me to start Shalifax was the fact that most of the times companies do not exploit the full potential of their internal and external business environment because their work force is occupied with day to day operations and have little time to collect, screen and analyse the information and make it useful insights in order to make decisions.

With 16 years of experience in business analysis, development and product management, I aim to help companies maximise their capabilities to achieve the desired results.

 

RS Components GmbH (Germany)
Global Supplier Manager – Semiconductor & Optoelectronics
2018 – 2019

Being supplier manager in one of the biggest online electronics distributors means establishing relationship with your key suppliers, knowing their products, performing business analysis and implementing growth strategies. Osram Opto, Broadcom, CREE, Lumileds (Philips), BIVAR, Toshiba are some of the suppliers from my portfolio. Adobe Analytics, JDA, SAP, BICC are some of the systems that are used on daily basis for performing strategic analysis.

 

Blue ID GmbH
Business Development Manager – Access Control & Automotive
2017 – 2018

Responsible for acquiring lock manufacturers and app partners in the field of commercial and residential market with the aim to integrate BlueID technology into the Bluetooth Low Energy (BLE) Chip. Among others, some of the key customers were Vodafone Automotive (Telematics product for insurance companies). Siemens Building Technologies, BOSCH Sicherheitssysteme GmbH, Uhlmann & Zacher, etc.

 

FARO Europe GmbH & Co.KG
Senior Product Manager
2016 – 2017

Responsible not only for preparing and implementing strategic marketing plans for current products but also expand the product portfolio by either collaboration with other companies or new product development together with R&D.

 

Optronic i Norden (Sweden)
Business Development & Marketing Manager – Optical Sensors, Opto-electronics, Time of Flight cameras
2013 – 2016

The task was to expand the business beyond the geographical boundaries of Nordic region into Europe and partly into North America. It was extremely challenging as the company I worked for was not a known brand in EU. I had to plan my strategies carefully to approach and acquire new customers within as short time period as I can so that the revenue can be generated. Here I worked with in a broad range of industries, knowing all the tits and bits of those.

 

Panasonic Electric Works Europe AG (Germany)
Product Marketing Manager – Semi-conductor Sensors & 3D Time of Flight cameras
2009 – 2013

I had already been working for 3D ToF cameras when an internal vacancy was available and luckily I was accepted. The portfolio was just great and I enjoyed having all those products. PIR sensors, Light sensors, Thermal Array sensors, Pressure sensors, Accelerometers were a few products among other in the portfolio of semi-conductor sensors. In order to increase sales, I worked on 2 strategies. pricing & new market segments.

The best knowledge is out in the market and not inside cosy offices – so I travelled a lot with our sales members across Europe. I pointed out new applications within new markets and approached those companies. It paid off well and within a short time the sales started an upward hike.

In 2009, I was asked for business research and development for TOF cameras – a pioneer 3D technology. At that time it was such an innovation that helped me knock doors of so many companies within various industries. Automotive, Logistics (Material Handling), Digital Signage, Consumer Electronics, Industrial Automation, Robotics, Medical are some examples among many. Well it will take me hours to tell about what I had done for TOF technology so let’s skip this part and save some time.

 

Panasonic Electric Works Europe AG (Germany)
Product Marketing Manager – Lighting Products
2004 – 2009

Extremely challenging and interesting because the Lighting BU was in red figures and a last and final chance was taken to see if it could be turned around. After gaining quick industry knowledge, introduced some new products, accessories, added more sales channels and aggressive marketing helped turning the BU over in black figures in just 1 and a half year.

 

Packages Limited (Pakistan)
Sales Executive – Packaging
2001 – 2002

My career started as a sales executive in one of the biggest packaging companies. I learned everything about packaging from wrappers of sweets to carton boxes. The list of my customers include some of countries biggest retail brands. I also assisted customers in some of the creative work in designing the new packaging.